How do you describe the Duran Duran Universe?
Take Jane Fonda from Barbarella, sprinkle in some Blade Runner, let Andy Warhol blend it all together (for 15 minutes only), give it a good run through the transporter of the Starship Enterprise and set the entire thing to a thumping soundtrack for THE pop band of the 80’s, and you have a pretty good start.
Officially opened in 2011, The Duran Duran Universe (DDU) is, according to the band’s website, the permanent virtual residence of and by the band Duran Duran. If you have not yet not been to the DDU sims, you owe it to yourself to run, not walk, and give it a visit. Although the bands music and imagery are certainly evident throughout the area, the sim is much more than just an all out tribute to a musical group. Using some really interesting visual and sound arrangements, The DDU is a virtual feast for both the ears and the eyes.
A lipstick shaped tower-nightclub reaching into the sky, a giant retro phonograph club, geometric light displays, plus a mountain range of snow capped eyeballs staring back at me all combined to make my avi felt like it was on acid (again) as I explored the location. My favorite spots were a tunnel of light that made me long for my Spirograph from chidhood, plus a…well, it is sort of like a…a…it is an awesome musical light and sound thingy! (Work with me here!) Imagine sitting in a chair and you are surrounded by circling boxes each identifying a track of a song. Touch a circling box marked “bass” and a bass line begins. Touch the box marked “vocal” and Simon Lebon is singing to the bassline. Keep adding and subtracting from over a dozen choices and you are creating your own mix of a Duran song.
A few real word musical groups have tried to establish a presence in Second Life, with mixed results. WIth the DDU, Duran Duran is doing it better than most and seems to take a keen interest in the virtual world. Duringa recent show for the 2012 Olympics, the band used footage from SL in the background during their live performance.
Chrissy Welinder is the DDU Community Manager and in world face of the DDU. An admitted fan of the band, she keeps everything running in world. I really love how she has taken what could have simply been a typical “Isn’t Duran Duran Awesome” self indulgent promotional space, and made it into a real piece of performance art that any 80’s supergroup would be proud of.